Assistant overload?
Don’t worry AUDI makes it easy.
The challenge: Show the Audi A4 for what it really is: a car packed with clever tech — even if it doesn’t wave one big headline feature in your face. While others shout about one innovation, the A4 quietly comes with one of the most advanced assistance systems in its class. Our task was to bring that strength to life in a way that feels real, relatable and unmistakably Audi — and to prove that innovation doesn’t need to be loud to hit you.comprehensive assistance systems in its class.
The idea: We revealed those hidden skills one by one — in short, benefit-first films designed to be felt, not explained.
Modular, simple, unmistakably Audi.
Turning invisible tech into meaningful value.
Technology never felt so fun to explain.
45″ TVC
15″ Wi-Fi Hotspot
15″ Turn assist
15″ Park assist
15″ Traffic assist
CREDITS
Client: Audi
Agency: Philipp und Keuntje GmbH
Creative director: Jan Krause
Art direction: Ines Gerlach
Text: Bastian Tripp,
Christian Bosse
Account director: Lin Lehn
Production: Doc Troy
Director: Axel Laubscher
DOP: Ekkehart Pollack
Photograph: Jürgen Berderow c/o Klaus Stiegemeyer
