NEFF turns cooking into a reflection of your personal lifestyle.
The challenge: The kitchen has evolved. It’s no longer just a place to cook, but a space to escape everyday life — where creativity unfolds, routines slow down and people express who they really are.
NEFF’s new Collection appliances introduce a breakthrough first in the category: interchangeable design elements that let people shape their kitchen around their own character — and change it whenever they like.
The idea: To bring NEFF’s belief in individuality to life, we didn’t talk about kitchens — we handed the stage to the people who shape them.
Real characters. Strong personalities. Creative minds who live and express their taste in their own way.
Each of them transformed the NEFF Collection into something uniquely theirs — proving that a kitchen can be as bold, surprising and personal as the person cooking in it.
A campaign that turns character into design — and design into character.
ANAHITA SADIGHI
As Germany‘s youngest gallery owner, Anahita Sadighi proves that character is a key ingredient.
Her wealth of diversity shows how cultural and culinary contrasts serve as resources and necessities for innovation and novelty. She is a remarkable young woman who not only embodies a wide range of influences, but also embraces them, creating opportunities for inspiring diversity in her cuisine and galleries.
CHRIS GLASS
Chris Glass is a designer who works in a variety of ways, such as interior designer, chef and host.
For him, cooking is just one aspect of hosting and the ability to create an atmosphere and unique experience is a critical social skill. Discover an extraordinary character on his creative journey, from inspiration to execution and from design to food.
ROBERT AMES
Robert Ames is a successful conductor, curator and arranger.
He has been a key exchange agent between the classical tradition and contemporary music. His instinct to discover and break new ground underscores the joy of artistic expression and the importance of curiosity in his music as well as in his kitchen.
CREDITS
Client: NEFF
Agency: Philipp und Keuntje GmbH
Creative director: Ines Gerlach,
Johannes Milhoffer
Copywriter: Lukas Bausch
Art director: Vera Jordan
Account director: Michiel Koppejan, Carolin Krüger
Agency Producer: Ines Wolff
Production: CNDY
Line Production: Lucky Luciano pictures
Director: Lukas Tielke
DOP: Jacob Møller
Photographer: Peter Bender,
Ailine Liefeld
Producer: Niko Maronn, Paul Wolf
Food Styling: Lukas Grossmann
Music: Not a Machine
