The spirit of tomorrow
Task: Showcase the Audi A7 and S7 as the flagships of Audi’s future-facing design language. The task was to translate Marc Lichte’s progressive vision into a communication idea that makes the car’s sporty elegance, luxury presence, and iconic character instantly recognizable – and position the A7 as the benchmark for tomorrow’s premium automotive design.
Idea: Anticipate captures the Spirit of Tomorrow by positioning the Audi A7 as a car that doesn’t wait for the future – it senses it.
The idea frames the A7 as a vehicle that reads what’s ahead, responds before others react, and embodies a design language that is already one step beyond.
Nichts ist aufregender als der Blick nach vorn.
