The beauty of change.
RIMOWA presents the new lookbook entitled „the beauty of change“ for 2017 and 2018, featuring stylish photos from the French Eyrignac gardens. The clean contours, straight lines, and symmetrically arranged hedges reflect the artistic gardening of the 18th century. The ever-changing garden is at its most beautiful on a bright, sunny day.
Change the ordinary.
Photographer Horst Diekgerdes, who also shot RIMOWA’s most recent fashion campaigns, and his professionl team showcased the product range to perfection. The aluminum classics and colorful polycarbonate suitcases are the optimal complement to the forever-green scenery of each of the uniquely designed gardens. Brazilian top model Alessandra Ambrosio and German model Johannes Huebl have a special relationship with the brand for years, posing effortlessly alongside the RIMOWA suitcases. The impressive photos can be seen around the world as part of the communication campaign and will also appear in the hardback lookbook on display in RIMOWA stores.
CREDITS
RIMOWA
Agency // Philipp und Keuntje GmbH
Creative Director // Deneke von Weltzien
Art Director // Ines Gerlach / Ines Thaller
Copywriter // Hagen Dohr
Photographer // Horst Diekgerdes / Dirk Weyer
Model // Alessandra Ambrosio / Johannes Huebel
Project Type // Lookbook 2017/2018