20 years of Slide&Hide®:
A simple idea that turned
into an icon.
A door that disappears
and a design that stays.




CREDITS
Client: NEFF
Agency: Philipp und Keuntje
Creative director: Ines Gerlach,
Johannes Milhoffer
Art direction: Vera Jordan,
Sasha Ashraf al Katheeb
Account director: Michiel Koppejan
Agency producer: Ines Wolff
Director: Daniel Harde
DOP: Jan Peter
Production: Frische Brise
Photograph: Katharina Bohm
Foodstyling: Christoph Himmel
Set construction: Grashoff & Jank
