hello

Hi, I’m Ines – Creative Director, team lead, idea enthusiast and passionate detail lover. I’ve been calling Hamburg my creative home for the past 9 years at Philipp und Keuntje, where I get to do what I love most: develop bold ideas, lead inspiring teams, and help brands find their most authentic voice – whether they’re global giants or local legends.

For over 20 years, I’ve been following my passion for design and storytelling – a journey that’s taken me from Scholz & Friends to Kolle Rebbe and Philipp und Keuntje. Along the way, I’ve developed campaigns across all kinds of industries – from retail to automotive, fashion, entertainment, and FMCG – for big names like Audi, Lufthansa, LinkedIn, Rimowa, and BSH, plus cult brands like Jägermeister, Astra, and Leibniz.

What excites me most? It’s when an idea that starts as a simple thought turns into something people can actually feel – something that makes them pause, smile, or see things in a different light.

But honestly, what keeps me inspired is working with young creatives. It’s about helping them realize that creativity isn’t just for making things look pretty or winning awards. It’s the key to changing how we think, how we connect, and how we experience the world.

That spark, from the first sketch to the final frame, is what keeps me coming back for more. It’s what makes everything worth it.